At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.
Rating Reviews
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Pros: I've really appreciated the strong sense of teamwork here. As a Senior Developer in the retail tech sector, I feel like my contributions are visible and valued. The office in Rotterdam is modern and well-equipped, fostering a good daily work experience. The flexible working arrangements, including hybrid options, make it easier to manage personal life and professional responsibilities. There's a genuine effort towards creating a positive company culture.
Cons: While the team itself is great, sometimes the overall strategic direction from senior leadership feels a bit inconsistent or slow to materialize. This can lead to some uncertainty on longer-term projects. It would be beneficial to have more transparent communication regarding major strategic shifts or new initiatives impacting the development teams.
Advice to Management: Consider implementing more frequent, clear updates on company strategy and project roadmaps to ensure all teams feel aligned and informed about the bigger picture.
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Pros: The team at NORMAL A/S in Ede is fantastic – really supportive and collaborative. I've learned a lot about industrial operations here and the job security is definitely a strong point. The work itself is engaging, and the company culture fosters a sense of camaraderie among colleagues. It’s a solid place for someone looking for a dependable role.
Cons: Communication between departments could sometimes be clearer, leading to minor delays on certain projects. While there's an effort towards innovation, the pace can feel a bit slow when it comes to adopting new technologies or improving internal workflows. Some employees feel there's a missed opportunity for faster career progression in certain technical roles.
Advice to Management: Consider investing more in cross-departmental training to improve workflow and speed up project completion. Highlighting internal success stories could also boost morale.
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Pros: I really enjoy the dynamic atmosphere at NORMAL A/S. Every day is different, and the team is very supportive. There's a real emphasis on teamwork, which makes coming to work enjoyable. I've learned a lot about customer service and inventory management, which are valuable skills. The work flexibility is also a big plus.
Cons: While the energy is great, sometimes shifts can feel a bit rushed, especially during peak hours, and additional staffing could help alleviate that pressure. Also, communication on longer-term career paths could be more structured for ambitious employees.
Advice to Management: Consider implementing more structured training programs for skill development and clearer internal promotion pathways. More consistent communication about future opportunities would be appreciated by the team.
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Yes, in my experience, the payroll at this retail company is consistently reliable. I've never had any issues with payments arriving on schedule, which is great for peace of mind working at a large employer like NORMAL.
How does NORMAL A/S support category managers in achieving their performance goals?
At NORMAL A/S, category managers are empowered with data-driven insights and cross-functional collaboration to set and achieve ambitious targets within the fast-paced retail sector.
What's the dress code like at NORMAL A/S for retail roles in Denmark?
At NORMAL A/S, we encourage personal expression, so there's no strict uniform for store employees; you can wear your own style while representing the company.
What's the long-term vision for NORMAL A/S, especially concerning market expansion?
NORMAL A/S is really focusing on a strategic international expansion within the retail sector, aiming to grow our presence across Europe. It feels like a solid plan to solidify our position as a leading non-food discounter.
How is the feedback culture at NORMAL A/S, especially for someone in a retail role in Denmark?
I've found that at NORMAL A/S in Denmark, feedback is pretty regular, both giving and receiving. Even as a retail assistant, my manager often checks in about my performance and ideas for the store.
What is the sick leave policy like at NORMAL A/S in Denmark?
At NORMAL A/S, the sick leave policy is quite supportive; I've found they prioritize employee well-being, which is great for retail roles in the Danish market.
What's it like being a CEO at NORMAL A/S in Denmark?
Leading a retail company like NORMAL A/S in the Danish market means driving innovation across many stores and fostering a strong company culture. The visibility as CEO here is about shaping the future of a rapidly growing, international brand.
What's the typical hiring process timeline at NORMAL A/S for retail roles in Denmark, and do they provide application status updates?
I applied for a store assistant position at NORMAL A/S, a large retail company in Denmark, and heard back about an interview within two weeks. While they don't always send individual status updates after that, the overall process was quite efficient for a company of their size.
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